Who We Are
Shaping the international conversation in interior design and the communities behind it.
Impulse is a public relations and communications agency founded in 2002 by Tanja Demmerath, IMPULSE operates through powerful storytelling, global press strategies and meaningful connections with special focus on all aspects of design.
We sculpt stories that communicate the value of design.
Over two decades of expertise in communication and profound knowledge in the field of interior design form the foundation of the agency’s work. At its core stands storytelling – understood as a holistic communication system that unites branding, experiential marketing, community building, and brand positioning into a cohesive strategy.
Operating from Berlin on an international scale, the agency collaborates with brands, designers, and creative professionals worldwide. The focus lies on cultivating long-term, trust-based partnerships that combine strategic precision with aesthetic sensibility. Every project is approached with the aim of creating authentic connections between spaces, brands, and their audiences.
A passion for design, paired with communication excellence, ensures that each client’s identity is positioned at the forefront of the industry. From launching new brands to strengthening established ones and crafting experiences that inspire, every narrative is developed to leave a lasting impression.
Founder of Impulse: Tanja Demmerath
As the founder and driving force behind IMPULSE, Tanja Demmerath combines a deep passion for interior design with an in-depth understanding of the design industry. Her mission begins with a desire to shape the interior world in the German-speaking market and to inspire positive change. Meanwhile her work extends beyond these borders, engaging with an international audience. Tanja Demmerath is valued for her years of experience, her design-led communication, and her ability to anticipate emerging trends.
Her ethos is rooted in collaborative dialogue, empathy, and a keen eye for the new and extraordinary. As a skilled networker, she connects people, ideas, and opportunities – creating spaces for inspiration and collaboration. With a focus on clear stylistic expression and creative concepts, she develops solutions that captivate aesthetically and leave a lasting impact.
“IMPULSE was founded on the belief that communication doesn’t need to shout. In a world of constant noise, relevance is the true luxury - shaped by clarity, culture, and communities built on trust”