What We Do

Public Relations

Press Materials
Editorial Placements
Press Events
Media Relations
Reporting and Analysis

    To enhance our clients’ presence across media channels, our multi-skilled team works passionately across public relations, communications, events and branding to tailor solutions that express each brand’s inspiring stories and achieve the desired results.

A large circle with a gradient from pink to orange inside a bright red square background, outlined with a thin yellow border.

Our professional services are offered as stand-alone or packaged solutions.

We are fascinated by the work of legendary as well as emerging designers and brands.

A wicker lamp with a pyramid-shaped shade and fruits stacked on top, including a cherry tomato, lemon, apple, and aloe vera leaf, in a room with white curtains and large windows.

Influencer Relations

Strategic Development
Influencer Mapping
Influencer Setup
Concepts and Initiatives
Tracking and Reporting

Event Management

Concept and Production
Brand and Architects Events
Store Openings and Pop-ups
Guest Management
Workshops and Press Tours

Brand Consulting

Brand and Market Analyses
Sales and Marketing Workshops
Content Marketing
Social Media Consulting
Brand Identity Consulting
Art Direction

Impulse Salon— A Fresh Take on Design

October 2024
Berlin, Germany

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Modern living room with beige curved sectional sofas, a small side table, patterned green chairs, wood flooring, and decorative room dividers.

Project Cases

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Launched by Impulse, Impulse Salon is redefining the design and PR landscape as an interdisciplinary event with fresh perspectives and bold creative formats.

A dynamic social media campaign featuring a unique dance performance teased the transformation of a brand-new Berlin space, building anticipation ahead of its grand opening. Guests finally stepped into the fully reimagined apartment in Berlin-Mitte, curated by Nici Theuerkauf and the Impulse team in collaboration with top brands and creatives.

The experience was rounded off with the Impulse Salon Talk, hosted by Valerie Präkelt, featuring key voices like Note Design Studio, VAUST Studio, and Constanze Ladner. With an exclusive guest list of 55+ media representatives, 40+ influencers, 50+ architects, and 30+ creatives, Impulse Salon delivered a high-energy, future-focused exchange—setting a new standard for inspiration in design.

More details can be found here.

A woman DJ wearing headphones and a black outfit, operating a Pioneer DJ mixer and turntables at a party or event. There are disco balls, a bottle of champagne, and colorful shelving in the background.
Group of five adults sitting on a light yellow couch in a modern living room, with a woman standing on the left, a dog on the floor, and drinks on a small table in front of them.

On a cold November day, Impulse welcomed press and influencers to Hamburg to explore the topic of mental and physical well-being together with our partner Stoov—a Dutch brand creating sustainable, warming interior accessories. 

During an insightful and intimate workshop with mindfulness coach and well-being expert Sarah Desai, we explored ways to align our minds and relax our bodies through exercises that can be incorporated intoeveryday life. Over a nourishing brunch, guests connected with each other and learnt about Stoov’s collection ofcosy textile products, designed to enhance well-being during winter.

A woman sitting on a stool giving a talk or lecture to a seated audience in a gymnasium or yoga studio, with wooden wall bars and mats visible.

Stoov— Well-being Workshop

November 2023
Hamburg, Germany

Blue, beige, and brown cushions on a beige sofa, with a wooden wall and blanket rack in the background.

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A digital art composition of concentric circles with a gradient pink center, yellow outline, set against a red background.
Close-up of an elderly person's hands resting on a cushion, with visible age spots and wrinkles, sitting with other cushions and a wooden table nearby.
Spacious room with vintage architecture, large windows, ornate ceiling details, colorful modern furniture, a large orange paper lantern, children's toys, and a mirror reflecting part of the room.

August 2022
Hamburg, Germany

The 2022 summer edition of Impulse’s exclusive, annual Press Day event was hosted at the beautiful Villa Mignon under the theme Design Tivoli. This year’s full-day event was extra special, as it also marked Impulse’s 20th anniversary.

Over the course of the day, the Impulse team celebrated everything and everyone who has been part of our 20-year journey. Through vibrant displays in the Villa’s rooms—each celebrating the latest products from our partners—and a series of inspiring talks, we emphasised the passion, creativity and community that defines the Impulse brand and our incredible clients.

Colorful and modern outdoor lounge area under a large tent with string lights, featuring a blue sofa with orange pillow, a green chair, a pink chair, stacked orange ottomans, a beige round table with a potted plant, and various cushions on a beige rug on wooden flooring, with trees and greenery in the background.

Impulse Press Day— Design Tivoli

Outdoor dining table with yellow tablecloth, decorated with a tall flower arrangement, scattered lemons, and surrounded by chairs with white cushions, set under large patio umbrellas on a sunny day.

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Montana— Factory Press Tour

September 2022
Funen, Denmark

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Woman wearing a blue hat, purple blazer, and rust-colored pants stands in front of a brightly colored mural with geometric shapes and bold colors.

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To celebrate iconic Danish furniture brand Montana’s 40th anniversary, Impulse invited the German-speaking press to visit Montana’s factory in Haarby on the Danish island of Funen. Montana’s extensive and constantly evolving colour palette was celebrated through a tour of the newly renovated factory created in collaboration with London-based artist Camilla Walala.

Day one of the two-day event included an exclusive dinner in Montana’s showroom with Camilla Walala and Danish colour expert Margrethe Odgaard. The second day was spent at the factory with a presentation by Camilla Walala and CEO Joakim Lassen, followed by lunch at Montana Lab.

             “It was such an honour creating a design for Montana’s 40th anniversary. I had a beautiful and bold canvas to play with on their factory. I was inspired by their iconic modular shapes, and it was both a joy and a challenge to work with Montana's colour palette developed by Margrethe Odgaard.”

—CAMILLA WALALA

Colorful mural on a building's facade with geometric shapes, bold black and white stripes, and vibrant colors including yellow, pink, blue, red, green, and purple.

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Impulse Digital Press Day— The Pleasure of Home

August 2021
International

When home became the only place to be during the 2020 pandemic, millions of people formed a new perspective on their living spaces. More than a place to eat and sleep, the need for safety and comfort at home was heightened, inspiring many people to optimize their spatial sense of well-being. The digital edition of our annual Press Day celebrated the new meaning of ‘home’—how we can bring more creativity and pleasure to living spaces.

Together with our partners, Impulse transformed a stunning historic apartment in Berlin into a design exhibition titled ‘The Pleasure of Home’, showcasing our brands’ furniture, accessories and art. The virtual tour was streamed live and included themed talks with partners Farrow & Ball, Montana, Sofacompany, Urbanara, and more.

A modern kitchen with pink cabinets, a gold sink and faucet, and a green wall decorated with two small, empty, colorful picture frames.
Living room with large window, beige textured sofa, round glass coffee table, armchair, artwork on the wall, potted plant, and a small ottoman with books and a candle.
Group of people sitting in a line of chairs in a cozy, modern indoor space with large windows, decorative shelves, and warm lighting.

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3daysofdesign Impulse Tour

September 2020
Copenhagen, Denmark

Each year during Denmark’s design festival, 3daysofdesign, Impulse invites a select group of press and opinion leaders to join a curated tour of the showrooms around Copenhagen. The full day tour offers guests a personalized experience of the Danish and international design on show during the festival, highlighting a selection of unmissable exhibitions from 3daysofdesign’s extensive program. Showroom tours, presentations by designer’s and CEOs, refreshments and mingling define the day. It’s an extraordinary design adventure where Impulse’s guests enjoy Copenhagen’s global reputation for iconic design whilst also meeting the talented people behind the products.

In 2020, the Impulse tour included Montana, Brdr. Krüger, Ark Journal, Million x Josephine Malling, FDB Møbler, Material Matters x TMI, Ferm Living and Villa Copenhagen.

Collection of abstract wooden sculptures on display platform in gallery.

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