What We Do
Rooted in design, defined by communication, strengthened by industry insight, guided by curiosity and the zeitgeist.
International
Media Relations
Community
Management
Press Materials
Editorial Placements
Press Events
Media Relations
Reporting and Analysis
Strategic Development
Influencer Mapping
Influencer Setup
Concepts and Initiatives
Tracking and Reporting
Event
Realization
Brand
Consulting
Concept and Production
Brand and Architects Events
Store Openings and Pop-ups
Guest Management
Workshops and Press Tours
Brand and Market Analyses
Sales and Marketing Workshops
Content Marketing
Social Media Consulting
Brand Identity Consulting
Art Direction
Project Cases
Project
Plum Living x Tanja Demmerath.
( Jan 2026 ) Berlin, Germany.
To celebrate Plum Living designs by Pauline Borgia under the motto “Palette of Possibilities,” IMPULSE founder Tanja Demmerath hosted an exclusive soirée at her newly restyled apartment in Berlin. Architects, interior studios, key opinion leaders, influencers, and design professionals were invited to experience the reimagined spaces created in collaboration with Plum Living firsthand. The evening brought Plum Living’s versatile and creative palette to life within a real residential setting, transforming the apartment into a living showcase of design possibilities and curated storytelling.
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Project
Farrow & Ball x Tadan.
( Oct 2025 ) Munich, Germany.
To mark the launch of Farrow & Ball’s new Flat Eggshell finish, IMPULSE, in collaboration with Tadan, hosted a creative event at the Farrow & Ball showroom in Munich. Selected guests –including journalists, editors, KOLs, architects, and interior designers – were invited to experience the playful “FARBE & BAR” installation. At the heart of the concept stood a pyramidal bar presented in the rich shade Cola, merging colour, storytelling, and product presentation. The immersive and whimsical setting created a memorable introduction to the new finish while reinforcing the brand’s distinctive design language.
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Project
Boffi Dinner Series,
The Kitchen Dialogue.
( Autumn 2025 ) Frankfurt am Main, Cologne & Berlin, Germany.
In Autumn 2025, IMPULSE presented A Kitchen Dialogue with Boffi – a three-part dinner series hosted in Frankfurt, Cologne, and Berlin. Each evening offered an intimate and sensorial experience where design, cuisine, and atmosphere seamlessly converged. In collaboration with Berlin-based Soft Serves, the dinners reflected both the character of each city and Boffi’s core values of tradition, innovation, and timeless design. With 10–15 invited guests from architecture, design, and culture, the series created an exclusive platform for exchange, inspiration, and unexpected encounters.
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Project
IMPULSE Salon,
“Nordic Perspectives”.
( May 2025 ) Hamburg, Germany.
The IMPULSE Salon is the agency’s curated platform for design and lifestyle, fostering meaningful connections between brands, creatives, and media across Germany. In Hamburg – a dynamic creative hub and major center for architecture, real estate, and media – the edition brought together press, opinion leaders, influencers, architects, and retailers in an intimate setting defined by aesthetics, quality, and personal exchange. Tailored to its local context, “Nordic Perspectives” offered an innovative alternative to traditional trade fairs, creating space for inspiration, dialogue, and strategic brand engagement.
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Project
Impulse Salon, “The Great Desire”.
( Oct 2024 ) Berlin, Germany.
In October 2024, IMPULSE launched the curated two-day IMPULSE Salon under the theme “The Great Desire.” Conceived as an experimental platform, the event aimed to revitalize Germany’s trade fair landscape by creating a more intimate and dialogue-driven format. Set in Berlin, a dynamic hub for art and design, the Salon brought together press representatives, influencers, designers, retailers, and creatives for inspiration, exchange, and long-term connection. Reflecting IMPULSE’s mission, the event combined aesthetics, innovation, and strategic storytelling to create lasting value for participating brands.
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Project
Stoov, Well-Being and Forest Bathing.
( Sept 2024 ) Berlin, Germany.
For “In the Woods” with Stoov, IMPULSE invited selected press representatives and influencers to experience mindfulness, well-being, and sustainability through a curated forest bathing event. Guests discovered Stoov’s bestsellers and Autumn/Winter 2024 launches within a natural setting that reflected the brand’s focus on comfort and conscious living. Guided by a professional forest bathing coach, participants explored the connection between nature, warmth, and personal reflection. A seasonal lunch styled with plants, flowers, and moss completed the immersive experience, seamlessly integrating Stoov products into the forest-inspired environment. Key insights from the coach were incorporated into a press release, strengthening the narrative link between Stoov, mindfulness, and forest bathing.
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Project
Impulse Salon,
“Journey of the Senses”.
( May 2023 ) Munich & Hamburg, Germany.
The IMPULSE Salon has become a key fixture in the German interior design calendar, annually bringing together editors and industry insiders. Under the theme “Journey of the Senses,” this edition explored the emotional and sensory dimensions of design – highlighting how materials, colours, textures, and spatial concepts influence perception and well-being. Hosted for the first time in both Hamburg and Munich, the Press Day was curated as an immersive design journey within a neutral setting that emphasized the individuality of each participating brand. Through visual storytelling, soundscapes, materiality, and tactile experiences, the event moved beyond traditional product presentations to reveal the narratives and values behind each brand. The Munich premiere concluded with a curated dinner, reinforcing the Salon’s role as a platform for meaningful exchange and immersive brand storytelling.
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Project
Impulse Design Tour, 3 Days of Design.
( Sept 2021 ) Copenhagen, Denmark.
As Denmark’s leading design festival, 3daysofdesign continues to gain international relevance. However, compared to Milan or Paris, relatively few German-speaking editors and opinion leaders attend on a regular basis. To bridge this gap, IMPULSE developed the curated IMPULSE Design Tour – an exclusive format providing selected media representatives with immersive access to outstanding Danish and international design brands during the festival. Through personal meetings, behind-the-scenes insights, and intimate brand conversations, the tour positioned Denmark as a leading design nation while strengthening the visibility of IMPULSE’s PR partners within the German-speaking market.
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